5 things to improve your website & improve your Google ranking
It’s that time of year when searches for wedding celebrants on Google starts to rise. As seen from my website analytics for 2022, I hit peak numbers of views in May & October.
The best way of spending lots of money for little immediate return is to pay people who claim to be SEO experts.
We have all been bombarded by their emails.
Experts in “Search Engine Optimisation” know what to do to increase your ranking on Google, but it’s a long-term game. Google’s algorithms monitor a number of things over time to decide which are the best & most popular webpages to suggest to searchers. So you have to be patient.
There are many easy things you can do now however to improve your SEO on your Celebrant website in time. Here are 5 tips for FREE.
1) Add a video to your main Wedding Celebrant landing page. This will keep people looking at your website & makes it more user friendly. Couples also do not at first want to read lots & lots of text, but they’ll be more interested in listening to you.
2) Add an Instagram feed to your website. Google like websites which are frequently updated with content. If you are already posting on social media, then by setting up a connected account to feed onto your website does two jobs with the same effort.
3) Add buttons to your website for ways for people to find what they want & to contact you. It will keep visitors to your website for longer & Google algorithms love this.
4) Add a blog to your website because this is another way of creating more content frequently. You can add tags to blog posts & this will help increase the numbers of people who will find your website.
5) Lastly, pay a little extra to have payments through your website. Not only does this increase confidence& trust with couples paying you a large booking fee, it creates users who will return & spend time on your website. You guessed it, algorithms love websites where people return again & again.
For more information, guess what? There will be more detailed blog posts on each of these specific topics and more over the next few weeks.
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